energessence, responsive web design


Responsive & Mobile Web Design, Logo Design, Brand Identity, Social Media Strategy

Energessence has been one of my favorite projects to-date because it’s really let me flex my creative chops. It’s so much fun to be able to get involved at the ground level, when a brand is just a dream, and see it through all the way to the launch. From brand identity to logo creation to interface design to coding and WordPress integration, I’ve gotten my hands dirty with every part of the creative process. This company is the brain-child of one of my oldest friends so it’s been a really great experience to work together.

It was important to me that the design reflect the overall message of the brand – simple, organic, beautiful – so I tried to keep it clean and inviting.

This is the first time I have done a full WooCommerce integration from scratch so I learned more about shipping and tax calculations than I ever wanted to, but I’m now well-versed in the back-end of setting up a online storefront in addition to just the interface design.

We’re still waiting for the final product photos to come in (the one thing I don’t do is photography) so the site is an ongoing project, but it’s been a great canvas for me to expand my skill set and create a comprehensive brand identity.